Having a good social media presence is vital for promoting your music and growing your fan base, but with so many social media platforms, it’s important to find out which ones will be the most effective.
In today’s digital climate, a strong social media presence might be an artist’s best asset when musicians are fighting over plays and playlist placements. Social media can help you connect with other artists in your niche and allow you to network with industry professionals. In addition, it can help you promote your music by establishing a loyal fan base and connecting with your audience.
Lil Nas X may be the most recent example of using social media o advance a music career. He is infamous for his TikTok and Twitter marketing skills that propelled his song “Old Town Road” to the top of the Billboard Hot 100 chart.
In order to create a successful profile as a musician, you should find platforms that align with your professional goals and personal brand. Certain platforms are better suited to do different artists, so knowing your short and long-term goals can help you decide where to spend your time and energy.
Tik Tok
In 2022, if you haven’t heard of Tik Tok then you’re missing out. From it’s friendly algorithm and engaging video content, and that you can make a movie with any sound from its large sound collection, it’s the go-to for musicians these days. Fans can easily share your songs because other users can use the audio you post, so in the best-case scenario, it’s not far off that your music can be the soundtrack to a viral trend or viral video. This was the case when Fleetwood Mac’s song got into the Billboard Top 100 after 40 years, thanks to Tik Tok.
Tik Tok now has a live feature that allows you to communicate with your audience whenever you want, and with the challenges and trends frequently happening on Tik Tok, your latest single might easily become caught up in one.
Youtube
YouTube is one of the biggest search engines in the world, on top of being the most popular video-sharing platform on the internet. Putting music videos on the social media platform can be a crucial game changer as you want to expand your digital presence. If you want to be successful on YouTube, you need to know basic SEO, so people can easily find your music and your channel and become fans. The advantages of YouTube SEO are that it may boost your long-term visibility on the platform.
Remember when Instagram was just a photo-sharing app? Same. Instagram has come a long way to now a multifaceted platform with different avenues to distribute content. Although you can still post eye-catching pictures still, the app has evolved into a video content-sharing site with the introduction of Reels. Video uploads are normally limited to 60 seconds, but you can upload longer videos on IGTV or on Reels. Aside from those features, Instagram Stories are a great way to share what you’re thinking daily or showcase your day-to-day life. You can upload both pictures, stories and various interactive elements to always keep your fans engaged,
Instagram is a great place to start building your online presence if you have visual content to show. It works great because you can cross-post to sites like Twitter, Facebook, and Tumblr.
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